Following its Corporate Social Responsibility (CSR) Hamdard Pakistan, as usual, has started a heat wave campaign in Karachi from July 1, 2019 to save people from heat wave and possible sun-stroke by providing them chilled Rooh Afza on roads. In this connection Hamdard has established camps on different places such on Disco Bakery, Bait al-Mukkarram Mosque and University Road in order to offer cold Rooh Afza to thirsty people of Karachi. This campaign will continue till the end of this month. A similar Rooh Afza Heat Wave Campaign has also started in Lahore.


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