Khyber Pakhtunkhwa Minister for Information Shaukat Ali Yousafzai has said that the provincial government would develop and rehabilitate four new tourist spots each year in the province.
“Militancy had destroyed the tourism but now complete peace had been restored and local and foreign tourists can visit and enjoy the scenic places in KP without any fear,” the minister said this during his visit to the Khyber Pakhtunkhwa Pavilion.
The pavilion was set up at the two-day Dawn Lifestyle Expo at Pak-China Centre in Islamabad.
He praised the organisers for their efforts to showcase the KP tourism potential at the expo to attract tourists and visitors to the province.
Flanked by Tourism Corporation Khyber Pakhtunkhwa (TCKP) Managing Director Mushtaq Ahmad Khan, General Manager (Admin & Properties) Sajjad Hameed, General Manager Tourist Information Centres (TICs) Muhammad Ali Syed, Director Culture Ajmal Khan and others, the minister said that Chitral, Hazara, Malakand, Dera Ismail Khan and elsewhere in KP had a vast tourism potential, which were being explored and developed along modern lines.
He said that Prime Minister Imran Khan was taking great interest in the promotion of tourism in the country.
“Keeping in view the strength of KP province having four seasons and terrain from mountains to deserts, snow-bound peaks to mighty rivers and forests, we are focused on developing infrastructure and building capacities of human resources to fully explore and exploit this lucrative and huge revenue-generating sector,” TCKP Managing Director Mushtaq Ahmad Khan said on the occasion.
He said that they were striving hard to put the tourism sector on the right track for which many projects had been planned to boost it further.
TCKP General Manager (Admin & Properties) Sajjad Hameed said, “Khyber Pakhtunkhwa is blessed with abundant natural resources, which make the province a preferred destination for both the domestic and international tourists.
He also briefed the participants about the initiatives to be taken by the provincial government and the department for the promotion of tourism.
He said the participation in the fair was aimed at highlighting and promoting the culture and traditions of the KP province and providing recreational opportunities to the families at local level
A large number of visitors including foreigners visited the Khyber Pakhtunkhwa Pavilion to have a glimpse of unique jewels, handicrafts, historical artifacts and enjoy traditional music and fun on Sunday.
The TCKP has established the pavilion at Pak-China Centre, Islamabad. The KP Pavilion was consisted of nine stalls in the two-day Dawn Lifestyle Expo that attracted a large number of people, including men, women, families, students and foreigners.
The pavilion displayed different products including dresses, handicrafts, embroidery, Bannu Royal Khaadi, stone carving, Peshawari caps, metal work, wood carving, artwork, Kalash costumes, Chitrali Patti, Gandhara Art, Charsadda Khadar, blacksmith work, Hazara Jisti and Swati shawls, Dera Ismail Khan’s cultural items and Moti work.
A great rush was seen on the stalls offering different cultural and traditional items including folk music, dances and dresses. Visitors evinced keen interest in the stalls and the items displayed there.
The TCKP had also established an information desk. A great hustle and bustle of foreigners, students and visitors was seen at the information desk displaying pamphlets, banners and brochures depicting tourist and archaeological spots of Khyber Pakhtunkhwa.
The visitors and tourists including foreigners enjoyed traditional and folk music, cultural items, traditional cuisines and a lot of more at the KP Pavilion.
Artistes and singers mesmerised the audience with traditional music and dances. The visitors enjoyed the traditional Jhumar, Khattak, Mehsud, Attan and Bangash dances at evening.